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The Intelligence Layer

Same AI Tools.
Same Budget.
Dramatically Better Results.

Wave 1 built the chips. Wave 2 built the models. Wave 3 needs context. We built it.
Structured company intelligence that makes every AI interaction specific, not generic.

30–40%
of SaaS licenses go unused
— Certero
63%
stop using tools they find irrelevant
— PeopleSpheres
70%
of new users drop off in 3 months
— Hostinger

The tool isn't the problem. Context is.

Persistent. Fresh. Familiar.

The AI Stack: Infrastructure at the base, Models in the middle, The Intelligence Layer by ContxtMatters at the top — 133 dimensions, 13 categories, 4 tiers
133
Dimensions
Scored company intelligence
Specific and Relevant
Business Answers
For deep, company-specific questions
$0
To Start
Free Standard plan

The Three Pillars of Durable AI Value

Vista Equity Partners ($100B+ AUM) identifies three structural attributes required for durable AI value creation. ContxtMatters delivers the first — and most critical — pillar.

1
Context
Deep understanding of how a specific company operates. Built through 133 scored dimensions, enriched with SEC filings, GitHub data, and uploaded documents. This is what ContxtMatters builds.
2
Trust
Every score is transparent — with reasoning, confidence levels, and verification status. Public/Private controls give companies data sovereignty over their intelligence.
3
Scale
Intelligence Files work across every AI platform — Claude, ChatGPT, Gemini, Copilot. One file, every conversation, every team member. Context-as-a-Service via our public API.

You're Paying for a Ferrari and Driving It in a Parking Lot

You've invested in the AI stack. Your teams have Claude seats. ChatGPT Enterprise licenses. Copilot subscriptions. Custom agents. You're spending $100K–$500K/year on AI tools.

And every single one of them gives the same generic advice. Because none of them actually understand your business. Not your competitive position. Not your team depth. Not your burn rate. They're guessing from a website.

92% of enterprise AI users provide zero structured context — the core problem ContxtMatters solves

The Business Context Layer

One file. Every platform. Every conversation. Your AI DNA.

The Business Context Layer: URL and documents flow through the SSM Engine to create a portable Intelligence File that works with ChatGPT, Claude, Gemini, and custom agents

133 Dimensions. Stage-Aware Scoring.

The AI automatically adapts to your company's tier. A 5-person startup gets different dimensions than a $50B platform.

The State Space Framework: 133 dimensions across 13 categories, activated by tier — T1 Formation, T2 Scaling, T3 Enterprise, T4 Platform

URL In.     Intelligence Out.
30 Seconds.

Quick Start: Paste URL, auto-classification, 133 dimensions scored — instantly unlocks the CEO Strategic Briefing and generates your Intelligence File
Score Your Company Free →

9 Minutes That Change How You Use AI

From the problem with generic AI to the Business Context Layer — watch how 133 scored dimensions transform every AI interaction.

0:00 The Problem 1:30 State Space Model 3:00 133 Dimensions 4:30 Rubric Scoring 7:00 Trajectory 8:00 Action Plans
Listen: Why Every AI Interaction Is Flying Blind
ContxtMatters Intelligence · Episode 1 · 9:21
▶ YouTube Spotify — Launching Soon Apple Podcasts — Launching Soon

More Context. Better Results.

Every strategic decision is only as good as the context behind it. Most tools give you a sliver. ContxtMatters gives you the complete picture.

Google Search
~3 dimensions
Revenue, headcount, news
Analyst Report
~15 dimensions
Financials, market position, some tech
AI (no context)
~40 dimensions
Deep dive, weeks of work, one-time snapshot
AI + ContxtMatters
133 dimensions
Every category, continuous, AI-scored, compared

From Analysis to Intelligence File in Minutes

The context file IS the product. It's a structured .md intelligence file that makes every AI interaction specific.

1
Analyze
Enter a company URL. ContxtMatters scores it across 133 dimensions, 13 categories, and 4 maturity tiers — in minutes.
2
Export
Download your Intelligence File — a portable .md context file with every score, confidence level, trend, and strategic insight.
3
Activate
Drop the file into Claude Projects, Custom GPTs, Gemini, Copilot, or any system prompt. Every AI interaction is now grounded.
📄 acme-corp-context.md — Intelligence File
# Acme Corp — Business Context Layer ## Tier: T2 (Scaling) | Composite: 3.4/5 ### Product Quality (3.8/5) - Core Product Strength: 4.2/5 (high confidence, ↑ improving) - Product-Market Fit: 3.5/5 (medium confidence, → stable) - Technical Differentiation: 3.6/5 (high confidence, ↑) ### Market Position (3.2/5) - Competitive Positioning: 3.0/5 (medium, → stable) - Customer Concentration Risk: 2.0/5 (high, ↓ declining) - GTM Maturity: 2.8/5 (medium, ↑ improving) ### Financial Health (2.9/5) - Revenue Growth: 3.5/5 | Cash Flow: 2.2/5 ...

Generic AI vs. Context-Enhanced AI

Same question. Same AI model. One has context. One doesn't. The difference is everything.

Based on a real scored company analysis

❌ Without Context
"Based on general industry trends, SaaS companies should focus on customer retention, product-market fit, and team building. Consider implementing OKRs and tracking key metrics..."
Generic. Could apply to any company. No real insight.
✓ With ContxtMatters
"Your Revenue Growth Rate is 4.5/5 (high confidence, improving) — exceptional at 180% YoY. However, Customer Concentration Risk is 2.0/5 (declining). With 3 enterprise contracts representing 60% of ARR, prioritize diversifying your customer base before the Series A..."
Specific. Actionable. Grounded in 133 scored dimensions.
Score Your Company Free →

The Complete Intelligence Layer

Everything your AI tools need to actually know your business.

🔬
133-Dimension Analysis
Map any company across 13 categories and 4 maturity tiers in minutes. Scored, confidence-weighted, benchmarked.
📄
Portable Context File
One .md file that works with Claude, ChatGPT, Gemini, Copilot — any AI platform. Drop it in and every conversation is grounded.
📊
CEO Briefing
Strategic priorities with analog companies, scored across all dimensions. Ready for board prep or investor conversations.
📑
Board Deck Export
Presentation-ready PPTX with scored data, visualizations, and strategic recommendations in one click.
🔌
Public API
Context-as-a-Service for your agents, tools, and pipelines. RESTful API at /v1/* for programmatic integration.
💬
Ask This Company
AI chat grounded in real data — not hallucinated guesses. Ask strategic questions and get answers backed by 133 scored dimensions.
⚖️
Before / After Compare
See generic AI vs. context-enhanced AI side by side on the same question. The difference is immediately obvious — and shareable.
🎯
30/60/90 Action Plans
AI-generated prescriptive roadmaps with owner, timeline, leading indicators, and comparable companies. Not generic advice — specific to your scores.
🏗️
Custom Scoring Frameworks
Pre-built frameworks for M&A Due Diligence, AI Readiness, Investment Screening — or build your own with any subset of 133 dimensions.
👥
Team Collaboration
Create organizations, invite team members, share company analyses across your team. Role-based access with admin controls.
🔗
Public Share Links
Share any company's score profile with a link. Recipients see the full radar chart, category rankings, and CEO brief — no login required.

Improve Your Score Privately

Upload sensitive documents and refine dimensions with private information. Your internal score gets better — without exposing anything to the outside world.

Score Composition
🌐 Website analysis & public data Public
📊 SEC EDGAR & enrichment data Public
🔒 Board deck (uploaded, private) Private
🔒 Founder challenge with insider context Private
Owner sees: Full score (3.8/5) · Outsiders see: Public score (3.2/5)

Two layers. One truth. Every document you upload and every dimension you challenge can be tagged as public or private.

Public data improves the score everyone sees — the shared profile, API responses, and comparison views. Private enrichments only improve your internal score — visible only to you.

Upload your board deck, financial projections, or team assessments. Challenge a dimension with insider knowledge. The AI gets smarter. Your competitive intelligence stays yours.

You control what the world sees. Always.

See it live in 60 seconds

Or reply to have us analyze your company — takes 3 minutes.

Score Your Company Free →

One File. Every Platform.

Your Intelligence File is a portable .md file that works everywhere. Upload once — every AI conversation is grounded.

🟣
Claude
Projects, Desktop, or API. Drop in as project knowledge — every conversation is context-aware.
🟢
ChatGPT
Custom GPTs, Projects, or system prompt. Your Intelligence File becomes the AI's company expert.
🔵
Gemini
AI Studio or Gems. Google's AI grounded in your company's real data.
🟡
Copilot
Microsoft 365 Copilot, Copilot Studio. Enterprise AI with enterprise context.
🔴
Perplexity
Spaces. Research grounded in scored company intelligence, not web scraping.
Any AI Agent
API access via /v1/context.json. Your agents get structured intelligence automatically.

Just upload the file and ask: "How do I use this?" — the AI will walk you through everything.

Common Questions

How is this different from just giving ChatGPT my company's website? +

When you paste a URL into ChatGPT, it reads a few pages and guesses. ContxtMatters scores your company across 133 specific dimensions with confidence levels, trajectories, and evidence-backed reasoning. It's the difference between a stranger Googling your company and an analyst who spent a week studying it. The AI's responses become dramatically more accurate, specific, and actionable — especially for strategic and evaluative questions where generic advice is dangerous.

What AI platforms does the Intelligence File work with? +

All of them. The Intelligence File is a standard .md file with embedded instructions. It works with Claude (Projects, Desktop), ChatGPT (Custom GPTs, system prompts), Gemini (AI Studio, Gems), Microsoft Copilot, Perplexity (Spaces), Cursor, and any AI agent or tool that accepts text context. No plugins, no integrations — just upload.

Is my company's data safe? What about private information? +

Yes. Every document you upload can be tagged as Public or Private. Private documents improve your internal scores but are never visible to outsiders. You control what the world sees. Your data is encrypted at rest, never shared with other users, and never used to train AI models. When you're ready, verified company owners can choose to share their full scores publicly.

How long does it take to score a company? +

About 60 seconds for a Smart Scan. Enter a URL, and our AI analyzes the company across up to 133 dimensions, detects the company tier (T1-T4), pulls SEC financial data for public companies, and generates a CEO briefing. You get a downloadable Intelligence File immediately — ready to use in any AI platform.

What does it cost? +

Start free — the Standard plan includes 3 company analyses per month. Professional is $29/month for 15 analyses, action plans, custom frameworks, and monitoring. Enterprise is $199/month with unlimited analyses, API access, batch uploads, board decks, and team features. For our first 100 users: lifetime Enterprise access, free. The ROI math is simple — $199/month on a $200K AI investment is 0.1% incremental cost for dramatically better output.

The Multiplier Effect

Same AI tools, dramatically different output when grounded in structured business context.

Task Without Context With ContxtMatters
Strategy workGenericSpecific
Board prep2–3 hours20 minutes
Due diligenceDaysMinutes
Competitive analysisSurface-level133-dimension
Team alignmentSubjectiveScored & tracked
AI agent qualityHallucinatedGrounded
Measurably Better
AI response quality for strategic questions when grounded in a ContxtMatters Business Context Layer

Every Team Gets Better AI

🎯
CEOs & Founders
Before: AI gives the same strategic advice it gives your competitors
After: AI knows your positioning, team depth, burn rate, and competitive landscape — grounded strategic output
⚙️
CTOs & Engineers
Before: Agents and copilots fly blind — no company context
After: Structured .md context file plugs into any system prompt, RAG pipeline, or agent framework
📈
VP Strategy & Chief of Staff
Before: 10 minutes briefing AI on every session, mediocre output
After: Every AI interaction is pre-grounded in scored, benchmarked data — get 10 minutes back per session
💼
Investors & Board Members
Before: Portfolio reviews based on gut feel and incomplete data
After: 133-dimension analysis across portfolio — spot risks, compare companies, track trajectories

Run your company through it

Takes 3 minutes. See how your AI output changes when it actually knows your business.

Score Your Company Free →

0.05% Incremental Cost.
Dramatically Better Output.

The question isn't whether you can afford it. It's how much generic AI output is costing you in bad strategy, slow decisions, and missed risks.

AI Spend Calculator

How much of your AI investment is going to waste?

$ $20,000
👥 15
Without Context
$7,000
wasted per month
30-40% of spend on generic output
With ContxtMatters
$199
per month
1.0% of AI spend
Potential Annual Savings
$81,612
34x return on ContxtMatters investment
Stop Wasting AI Spend →
Standard
$0/mo
Get started with company analysis
  • 3 company analyses per month
  • 133-dimension scoring across 13 categories
  • Intelligence File export (.md)
  • CEO Strategic Briefing
  • Blind Company Comparison
  • Share links with OG previews
Get Started
Enterprise
$199/mo
For teams and organizations
  • Everything in Professional
  • Unlimited analyses
  • Board Deck & Investor Deck (PPTX)
  • Public API access (/v1/*)
  • Webhook notifications
  • Team collaboration & org management
  • Batch CSV upload (up to 20 companies)
  • Priority support
Start Free Trial
$199/mo
On a $200K/yr AI investment = 0.05% incremental cost for dramatically better output across every AI interaction your team has.
For Enterprise Leaders

Your AI Budget Is Underperforming

And it's not the models' fault.

You've invested in the AI stack. Your teams have Claude seats. ChatGPT Enterprise licenses. Copilot subscriptions. Custom agents. You're spending $100K–$500K/year on AI tools.

And every single one of them gives the same generic advice. Because none of them actually understand your business. Not your competitive position. Not your team depth. Not your burn rate. They're guessing from a website.

Your AI spend per year $100K – $500K
What AI knows about your business ~5%

Your AI tools are Googling your website and guessing.

🎯 Competitive positioning
📈 Financial health trajectory
🧠 Product-market fit depth
👥 Team depth & talent density
📊 GTM maturity & pipeline
🛡️ Customer concentration risk
⚡ Innovation velocity
🏛️ Leadership & governance

...and 121 more dimensions

Same Tools. Same Budget. Dramatically Better Results.

ContxtMatters creates a Business Context Layer — a structured intelligence profile scored across 133 dimensions — that plugs into every AI platform your teams already use. One file. Every platform. Every team.

Before ContxtMatters
Generic AI Response
"Boards typically focus on revenue growth, customer retention, and strategic alignment. Consider reviewing your competitive position and operational efficiency."
Could apply to any company on earth.
After ContxtMatters
Context-Grounded Response
"Three dimensions require immediate board attention: Customer Concentration Risk (2.0/5, declining), Middle Management Depth (2.5/5), and Cash Flow trajectory suggesting a bridge round in Q3."
Specific. Scored. Actionable.

The Multiplier Effect

TaskWithout ContextWith ContxtMatters
Strategy workGenericSpecific
Board prep2–3 hours20 minutes
Due diligenceDaysMinutes
Competitive analysisSurface-level133-dimension
Team alignmentSubjectiveScored & tracked
AI agent qualityHallucinatedGrounded
Measurably Better
AI response quality for strategic questions when grounded in a ContxtMatters Business Context Layer

The Math

The question isn't whether you can afford it. It's how much generic AI output is costing you in bad strategy, slow decisions, and missed risks.

$199/mo
Enterprise plan
Unlimited analyses, API, teams, board decks
0.05%
Incremental cost
On a $200K/yr AI investment
Specific and Relevant
Business Answers
For deep, company-specific questions

See it live

Or reply to have us analyze your company — takes 3 minutes.

Score Your Company Free → View Pricing

contxtmatters.ai — The Intelligence Layer

We Built the Missing Layer

ContxtMatters.ai is a Canadian CCPC based in Ottawa, founded by a team of operators, investors, and technologists who saw the same problem from every angle: AI tools are brilliant generalists, but they know nothing about the specific company they're serving.

We built the Intelligence Layer — a structured, scored, confidence-weighted Business Context Layer that plugs into every AI platform. One analysis. One file. Every team, every tool, every conversation gets better.

The AI industry is spending hundreds of billions on model capability. We're fixing the other side of the equation: what those models actually know about your business.

133
Scored dimensions
13
Categories
4
Maturity tiers
Ottawa
Headquarters

Four Layers of Defensibility

🗃️
Proprietary Data Asset
Every analysis enriches our structured intelligence corpus. More companies analyzed = better benchmarks, better scoring, better context for every subsequent analysis.
🧬
Founder Refinement Loop
When founders review and correct scores, they're training the system. Human-in-the-loop refinement creates accuracy that pure AI can't match.
🌐
Cross-Platform Distribution
The context file works everywhere — Claude Projects, Custom GPTs, Gemini, Copilot, RAG pipelines. Platform-agnostic by design.
💰
Margin Moat
$199/mo on a $200K AI investment is 0.05% incremental cost. The ROI math is so asymmetric that price competition is irrelevant.

Let's Talk

Want us to run your company through it? Takes 3 minutes. Or reach out to discuss how the Intelligence Layer fits your team.

🌐
📍
Location Ottawa, Ontario, Canada
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